Lens of the Market® is a three part training and education process that builds value for the innovation and the innovator, providing scientists and engineers with the full range of vocabulary and skills required for successful translation of their research into commercial ventures.

  • Focused on YOUR research

  • Interactive, hybrid classroom approach
  • Team based
  • Builds networking and professional skills
  • Created by Judy Giordan (Professor of Practice, Chemistry Department)




Stage 1 | one day


Stage 2 | 6 months


Stage 3 | 6 months

Learn the vocabulary of the market

Team members learn the skills to validate market aligned innovations based on their research.

Team members learn skills in developing aligned business models, research plans and funding plans to successfully go to the next steps.

Learn how your research can become an innovation

Create actionable R&D plans aligned with prioritized market requirements.


Learn more about these stages at ecosVC.com